Old Stone Labs

Boutique AI GTM systems studio

AI-assisted GTM systems for teams with messy revenue workflows.

Old Stone Labs helps ad-tech, agency, and growth teams turn scattered campaign data, sales context, and operating knowledge into working tools that improve execution.

Book a GTM Systems Sprint View selected work

Founded by Justin Lawrence, with 10+ years across AdTech, consumer data, and go-to-market strategy.

Paid offer

GTM Systems Sprint.

In five business days, Old Stone Labs maps one revenue workflow, identifies the highest-leverage automation gaps, and delivers a focused AI-assisted prototype your team can inspect, test, and extend.

Workflow map A clear view of the current GTM process, data sources, handoffs, and decision points.
Prototype A practical AI-assisted artifact such as an audit dashboard, intake workflow, account brief, lead scorer, or proposal generator.
Implementation path A pragmatic plan for what to automate, what to keep human, and what to ship next.

Selected work

Products and experiments built around sharper decision loops.

The portfolio mixes client-style GTM systems, consumer products, and research infrastructure. Each project is a working surface for learning how AI changes execution.

Sports / Consumer In development

TargetGolf

A React Native app for golf practice planning, shot tracking, and data-driven feedback loops. Built to turn unfocused range time into measurable improvement.

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Advertising / B2B Pilot offer

AdPilot

A campaign intelligence diagnostic for teams managing paid media across fragmented tools, reporting debt, and platform-specific blind spots.

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Memory / Consumer Live

Etch

A voice-first PWA for legacy capture. Record stories, get AI-powered transcription and synthesis, and preserve what matters.

open ->
Research / Editorial Coming soon

The Bearing

A research publication at the intersection of AI, advertising, and commerce, built for operators making decisions with real money behind them.

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Start with one workflow

Tell me where revenue work is getting slower, messier, or too manual.

The sprint is built for teams with active campaigns, pipeline pressure, reporting debt, messy handoffs, or a sharp idea that needs to become a usable internal tool.