The Bearing will be a research and editorial publication at the intersection of AI, advertising, and commerce — published by Old Stone Labs and fed by its synthesis-engine pipeline. No hot takes. No engagement farming. Grounded research for people who make decisions with real money behind them.
Launching in 2026.
Industry Analysis. Deep dives into shifts in ad-tech infrastructure, platform economics, and buyer behavior — written for practitioners, not observers.
Applied AI Research. How AI is actually changing workflows in advertising and commerce today, not how it might change them someday. Case studies, pattern recognition, and honest assessments.
Strategic Frameworks. Reusable mental models for evaluating tools, markets, and GTM approaches — drawn from a decade of operating inside the ad-tech stack.
Marketing leaders, agency strategists, product managers, and founders building at the intersection of AI and commerce. If you're making bets on where this industry is going, The Bearing is being designed to sharpen your thinking.